The latest podcast from Infosum’s Identity Architects is a sit down between Team Dayā founder Jay Sears and pod host Ben Cicchetti.
In the podcast, you will learn how Sears got started in the world of ad tech and the origin story of Team Dayā’s work Building Change by financing the construction of primary schools in remote corners of the developing world.
Just some of the people and companies mentioned include: Shiv Gupta (U of Digital), Jaryd Knutsen (Symitri, TrustX), Hasan Arik (Redmill Solutions), Jordan Mitchell (Rubicon Project, Magnite, IAB), Jeff Green (The Trade Desk, Jeff T. Green Family Foundation), Eric Mathewson (WideOrbit, Lumine Group), Mike Benedict (Datonics), Terry Kawaja (LUMA Partners), Darren Herman (Bain Capital, Silicon Alley Sports), Ajay Banga (mastercard, World Bank), Michael Wolff and Neal Richter (Amazon).
Our next school build kicks off December 1st in Guatemala, and our 2025 building dates will be available by September 1st. Anyone curious to learn more about joining a future school build or otherwise supporting the mission should contact our Head of Recruiting Jaryd Knutsen.
You can listen to the Infosum’s Identity Architects Pod (Episode 63: Jay Sears, Team Dayā: “Generational impact”) on Spotify or pick your favorite platform.
(PHOTO: Team Dayā member Paul Wyrembak placing his foundation brick (“Dream Big!”) during the school build in Nguiddine Keur Sara, Senegal in June 2024. The first school in the community constructed by Team Dayā in 2022 is visible in the background.)
Going on Team Dayā school build is not like volunteering at your local soup kitchen on Sundays. It is a full-throated cultural immersion, bound to leave a mark on your heart and ingrain memories that will follow you throughout the rest of your life.
I joined Team Dayā on a school build to Senegal in June 2024, to a remote village called Nguiddine Keur Sara in the Fatick region of the southwest corner of the country [Read Jeff Green Joins Team Dayā’s School Groundbreaking in Senegal.]. Approximately a four-hour drive inland from the capital of Dakar, the village can be characterized as a farming enclave, several kilometers from the nearest highway, accessible only via a single dirt path. The access road is traveled almost exclusively by local villagers, usually by foot, donkey, or occasionally a small motorcycle or scooter.
(PHOTO: Team Dayā members were welcomed to Nguiddine Keur Sara, Senegal in June 2024.)(PHOTO: Team Dayā members were welcomed to Nguiddine Keur Sara, Senegal in June 2024.)
When we first arrived at the village, we could see a crowd wearing brightly colored garments huddled beneath several tents in the distance. As we approached, the rhythmic pattern of a calf-skin drum grew louder and more distinct. Voices chanting in a centuries-old indigenous language, Serer, intensified as our bus drew near. Despite the smiles on the faces of the villagers, I could not shake a looming feeling of nervousness, the source of which was difficult to pinpoint.
Jay and Hasan had completed a school build in the very same village only two years prior, but to the rest of us, we felt like aliens who did not look, dress, speak, or act like any of the individuals in this village, and we weren’t certain of how welcome we really were. Many embraced Jay and Hasan with a smile and open arms, which helped alleviate some of the trepidation, but we still had reservations.
Reflecting on the first day and the welcoming ceremony, which went by in a flash (but with quite a bit of ceremonial pomp and circumstance), I realize that I, and perhaps some others from our group, arrived with very little understanding of Senegalese culture, values, and customs. We had only a short glimpse into this from three days of sightseeing in the country’s capital, Dakar, just prior to beginning our time in Nguiddine Keur Sara. But even Dakar was a world away from where we had just arrived. Our preconceived notions of our relative social and economic statuses in the world clouded our ability to see and appreciate the way things were here.
(PHOTO: Team Dayā members Hasan Arik (far left) and Paul Wyrembak (far right) meeting with their host family in Nguiddine Keur Sara, Senegal in June 2024. The first Nguiddine Keur Sara school constructed by Team Dayā in 2022 is visible in the background.)
After the welcoming ceremony had concluded, Team Dayā members were introduced to their host families, who graciously carried our bags to their homes, where we met the remaining family members. My family had nine members, the eldest daughter of whom was able to speak English quite well. Her ability to translate allowed us to immediately communicate our feelings, requests, and questions to the family without the need to wait for local buildOn staff to make their evening rounds to each host family to assist with translation. Shortly after dinner, it was time for bed.
The first night was difficult. The room was hot, and our window shutter made a loud creaking noise in the gentle breeze. The farm animals made very unusual sounds throughout the night, and I was clammy as I had opted to skip the bucket-shower on the first night. Filled with emotions from the welcoming ceremony, meeting my host family, and seeing the conditions under which the villagers were living, I was unable to fall asleep and lay still looking at the ceiling through my mosquito net until the sun rose. Despite the outdoor temperature falling several degrees at night, the concrete building stubbornly captured the heat, and the breeze in the window never seemed to find its way inside the bedroom to circulate the air.
After the first day of grueling work at the building site, Team Dayā convened for lunch, followed by “chat circle” time, where we shared our first impressions. We also discussed a few prompts related to why we participate in builds and unpacked buildOn’s methodology of building schools to pull villages out of illiteracy and poverty versus providing other forms of support. Exhausted from a day of making and moving cinder blocks, digging foundations, and tying rebar, and sleep-deprived from the restless night before, there was one thought that crowded out the rest from this dialogue: “Where can I find a cold shower?”
(PHOTO: Team Dayā members Hasan Arik and Paul Wyrembak with their host family father Thierno Ndong in Nguiddine Keur Sara, Senegal in June 2024.)
It was finally time to reunite with our host families, who ushered us to the latrine—a cinder block structure approximately 20 feet from the main house, which had an aluminum roof and two doors. The door on the left, which we already knew contained the toilet, and the door on the right, which had a water-filled bucket almost to the brim, with a smaller empty bucket next to it. There were no faucets, showerheads, or drains, only a small hole in the corner of the structure where water could flow to the outside. The toilet and the shower stall were separated by a wall of cinder block that did not reach the ceiling and which could be used as a shelf for soap and clothing.
The water in the bucket was room temperature, which was far warmer than I was hoping for, but it was a very welcome feeling against my dry skin. I used the smaller bucket to pour water over the top of my head, intermittently scrubbing with citronella-infused soap. I found myself calculating the quantity of the remaining water in the bucket to ensure I could wash away all of the suds without running out. While unconventional, it was easily the most satisfying shower I had ever taken in my entire life. In my eagerness to get started, I had forgotten to bring my towel with me into the shower room. I proceeded to put on a clean shirt and pants while wet; however, I was completely dry less than 10 minutes later due to the heat of the African sun.
After a short exchange with our host family, it was time again for bed. My roommate Hasan and I located a long wooden stick, which we used to jam the creaky window shutter to secure it in place. Despite the unrelenting heat, I was in a deep sleep moments after my head touched my pillow.
The next day was a major turning point for me—what had so far been a rather uncomfortable experience began to feel familiar. Energized from catching up on much-needed sleep, I attended breakfast and filled up on calories and water. Team Dayā reached the school worksite on time, but there was already plenty of action happening at the cinder block-making station and where the foundation was being dug.
(PHOTO: The worksite in Nguiddine Keur Sara, Senegal.)
After a light stretch and a collective huddle with the villagers, we began to work. I was particularly inspired by the village women, some of whom were carrying small children in wraps on their backs while hauling cinder blocks and buckets of concrete. We had protective gloves and comfortable work boots, but villagers were working bare-handed and in sandals or some even with bare feet. Occasionally, a skirmish between some of the women would break out and they would begin wrestling until some or all ended up on the ground. These all ended the same way—with smiles, laughs, and a continuation of the very difficult work towards a common goal: a better education for their current and future children. It was clear that this project was bonding the village women together, and while they took the work very seriously, they were equally aware of the importance of community and having fun.
(PHOTO: Team Dayā member Paul Wyrembak (foreground center) visiting the first school constructed by Team Dayā in Nguiddine Keur Sara, Senegal in 2022. Team Dayā members Terra Ingalls is to the left and Jay Sears to the right. The team financed the construction of a second school building in June 2024.)
I’m not sure that I could find the right words to adequately express the experience from the remaining days of the school build, but I can say this: prior to departing for Senegal, I asked Jay why he keeps doing these builds and what motivates him to continue growing Team Dayā. His answer was very simple, and I admit, I was baffled by it at first. Jay said, “This is where I find my joy.” Even though everyone may experience a Team Dayā school build differently, I can confidently say now that I know exactly what Jay meant by this. I felt it, too, whenever I high-fived a group of children, received a reciprocated smile from a stranger in the village, or embraced my host mother before going to bed. Raw, unadulterated, fantastic joy.
The school build allowed me to see and experience a true form of empathy, camaraderie, and resilience that I’ve never had before. It shattered the preconceived notions that we arrived with and showed me that true happiness, pure joy, comes from loving your neighbor and lifting others so that you can go further together. I’ll never forget the various displays of genuine gratitude we received from the community of Nguiddine Keur Sara and my host family that truly made me feel like I was their son.
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Watch Paul talk about the importance of the school in Nguiddine Keur Sara:
If you have a combination of fundraising chops, an adventurous spirit and the belief each of us has the capacity to be Building Change, get in touch with us and have a conversation.
Team Dayā 2024 Plans
In 2024, we plan to build schools in Nepal (March), Senegal (June 2024) and Guatemala (December 2024). These ground breakings will be our second school in each of these countries.
The exact start dates are:
Sunday, March 17, 2024 – Nepal (arrive Kathmandu) [groundbreaking completed]
Sunday, June 23, 2024 – Senegal (arrive Dakar) [groundbreaking completed]
(PHOTO: Chief Khokhan Nolong of Nguiddine Keur Sara, Senegal with Team Dayā members Jeff Green and Jay Sears during the welcome ceremony on June 24, 2024.)
Team Dayā completed the groundbreaking for its seventh school the week of June 24th in Senegal. The group was joined by its newest team member and one of its longest standing financial supporters, The Trade Desk’s Co-Founder and CEO Jeff Green.
“Team Dayā has been fundraising for schools all over the world,” said Green. “There is the potential to do so many more. I am so excited to be a part of this with Jay. Being on the ground – it has really changed the way I look at this, the way I look at education. It does not change my support, it only deepens it.”
For the first time, Team Dayā expanded one of its existing schools. The group financed a first school in the community of Nguiddine Keur Sara, Senegal in 2022, when the community only had two temporary classrooms made from millet stalks, sticks, leaves and cardboard. The community has expanded its student population to nearly 200 from around 50 prior to the construction of the first school.
The school currently has 5 grades offered; grade 1 – grade 5. The current enrollment of 193 pupils (96 boys and 97 girls) is up from the previous enrollment of 106 pupils in 2022. The two permanent classrooms (from our 2022 project) will now be complemented by the new school building.
“We thank Team Dayā, thank the Lord,” said Nguiddine Keur Sara School Principal Coumba Sanou Diouf. “As a professional in the educational system, if we had more like Team Dayā, we would have got good things in Senegal. I have been teaching for twenty years, but I have never seen a team like Team Dayā work, helping kids have school.”
(PHOTO: The existing Team Dayā financed school in Nguiddine Keur Sara, Senegal (on the left) will be complemented with the new school building seen rising from its foundation (to the right). June 2024.)
The original grades offered when Team Dayā built the first project in 2022 were 1st and 2nd grades – so the school has added three additional grades and the number of teachers has gone from 2 to 5. In 2023, the community worked with our NGO partner buildOn to help 19 out of school children enroll back in school. What terrific progress since the community built its first classrooms in October 2019 from sticks and straw.
We could not have done this without support from the Jeff T. Green Family Foundation, our 1,000+ donors around the world, and our full 2024 Senegal team:
Senegal Team Members
(PHOTO: Team Dayā member Hasan Arik honored his father Ibrahim during the groundbreaking in Nguiddine Keur Sara, Senegal. June 2024.)
ARIK. Hasan “Trust & Transparency” Arik is a founding partner of Team Dayā and an alumni of multiple school builds including our 2022 Senegal project. He is CEO at Redmill Solutions in London and has worked at Mediacom and GroupM. Donate.
(PHOTO: Team Dayā member Jeff Green, along with his son Elijah, digs out one of two latrines that will accompany the new school building in Nguiddine Keur Sara, Senegal. June 2024.)
GREEN. Jeff Green is the Co-Founder and CEO of The Trade Desk, a digital advertising pioneer and one of the most successful tech companies of the 21st Century. His success as a serial entrepreneur has been based on the application of data – both understanding how data can be applied to rethink time-honored business models and processes, as well as using data to figure out where market inefficiencies exist. With the Jeff T. Green Family Foundation, Jeff and his team are bringing that same approach to understanding and addressing economic disparity. By applying data to those disparities, particularly in key formative areas such as education, the Jeff T. Green Family Foundation intends to build successful, action-oriented and repeatable programs that help remove barriers to opportunity. Donate.
(PHOTO: Team Dayā members Elijah, Jeff, Malachi and Faith Green visit the existing Team Dayā school in Nguiddine Keur Sara, Senegal in June 2024 that was constructed in 2022.)
GREEN FAMILY. Elijah, Malachi and Faith are the teenage children of Jeff Green. They accompanied their father to participate in the Team Dayā school groundbreaking in Nguiddine Keur Sara, Senegal. Donate.
(PHOTO: Team Dayā member Terra Ingalls arrived in Nguiddine Keur Sara, Senegal on June 24, 2024 to a warm welcome.)
INGALLS. Terra Ingalls has 15 years of publisher/retail media, adtech, and agency experience, leading teams at WPP and Publicis/Epsilon. Her work with Team Dayā is motivated by the opportunity to set an example for her nine year old son: “I want to show him how important it is to help others when we can, and there’s no better way to teach these things to your children, than by doing it yourself.” Donate.
(PHOTO: Team Dayā member Steve Katelman (right) on the worksite in Nguiddine Keur Sara, Senegal with fellow Team Dayā member Jay Sears (left) and the project’s head brickmaker Aliou Sy (center) in June 2024. The school construction requires 4,200 cement bricks, each made by hand.)
KATELMAN. Steve Katelman spent nearly three decades at Omnicom, most recently as the EVP of Global Strategic Partnerships for Omnicom Media Group. He focused on digital strategies and investments for many of Omnicom’s clients and launched OMG’s trading desk, Accuen, in 2008. Steve was also instrumental in the launching of Annalect in 2010, Omnicom’s Data and Analytics practice. Donate.
(PHOTO: Team Dayā Founder Jay Sears working on the site of the new school in Nguiddine Keur Sara, Senegal. June 2024.)
SEARS. Team Dayā Founder Jay Sears started the group in 2018 with peers from the technology and advertising industries to finance and build primary schools in developing countries. In addition to running Team Dayā and the local community news site MyRye.com in his hometown, Jay has worked at mastercard, Rubicon Project, ContextWeb, EDGAR Online and Wolff New Media. Donate.
(PHOTO: Team Dayā Paul Wyrembak (far right) during a visit with Nguiddine Keur Sara School Principal Coumba Sanou Diouf (center). The team presented Diouf with a photo book of its 2022 partnership with the community. June 2024.)
WYREMBAK. Paul Wyrembak serves as the Senior Director of Product at Symitri and the Head of Technical Operations at TRUSTX. He previously worked at PadSquad, and was Co-Founder of Dantech Systems. He is a co-worker of Team Dayā’s head of recruiting Jaryd Knutsen. Wyrembak “realized early on that hard work and determination are only minor components in the criteria that determine one’s “success.” Sometimes, it requires a display of kindness, empathy, or gratitude.” Donate.
If you have a combination of fundraising chops, an adventurous spirit and the belief each of us has the capacity to be Building Change, get in touch with us and have a conversation.
Team Dayā 2024 Plans
In 2024, we plan to build schools in Nepal (March), Senegal (June 2024) and Guatemala (December 2024). These ground breakings will be our second school in each of these countries.
The exact start dates are:
Sunday, March 17, 2024 – Nepal (arrive Kathmandu) [groundbreaking completed]
Sunday, June 23, 2024 – Senegal (arrive Dakar) [groundbreaking completed]