A campaign bringing together Team Dayā and the parody video talents of LUMA Partners’ Terry Kawaja, launched on Monday, November 10, 2026, at DMS by LUMA. The campaign will fund Team Dayā’s work constructing primary schools in remote and rural areas across Africa, Asia, and Latin America.
The parody video brings together nearly 40 ad tech OG executives to create a spoof of the “We Are the World” video from the 1980s, and was filmed secretly in a Manhattan recording studio during Advertising Week 2026. Kawaja showed a teaser of the video at DMS by LUMA. The full production video will premiere at POSSIBLE in Miami, Florida, on April 6, 2026.
The campaign is actively soliciting premier sponsors at $75,000 and building sponsors at $25,000
(PHOTO: School children outside their current, temporary classroom in Boof Louloum, Senegal. Team Dayā supporters are funding the construction of the community’s first permanent school building.)
Team Dayā will be groundbreaking a new school in Boof Louloum, Senegal on Monday, November 30, 2026. This is our third school project in Senegal and our fourteenth school project overall.
Our work is only possible with the support of people who join us for school builds and our supporters, over 1,500 strong.
Team Dayā’s first two school projects in Senegal were completed in 2022 and in 2024, both in the community of Nguiddine Keur Sara.
(PHOTO: The existing Team Dayā funded school in Nguiddine Keur Sara, Senegal in 2022 (on the left) was be complemented with the new school building seen rising from its foundation (to the right) in June 2024.)
“If we had the word that expressed more than thank you, we would use that,” said Chief Khokhan Nolong at a closing ceremony with Team Dayā and Nguiddine Keur Sara community members in 2022. “We pray for you, the way you come in peace here. May you also go in peace in your country.”
(PHOTO: Chief Khokhan Nolong of Nguiddine Keur Sara, Senegal with Team Dayā members Jeff Green and Jay Sears during the welcome ceremony on June 24, 2024.)
“We thank Team Dayā,” said Nguiddine Keur Sara School Principal Coumba Sanou Diouf in 2024. “As a professional in the educational system, if we had more like Team Dayā, we would have got good things in Senegal. I have been teaching for twenty years, but I have never seen a team like Team Dayā work, helping kids have a school.”
The Community of Boof Louloum, Senegal
The community of Boof Louloum is in the Fatick Region, approximately three hours to the east-southeast of the capital of Dakar. The estimated population is 800 including the hamlets of Mbine Coly and Keur Diogoye. The primary economy is subsistence agriculture including millet, peanut, beans, hibiscus, and cattle. Residents are primarily of the Serer ethnic group, speak Serer and Wolof languages and most practice Christianity.
(PHOTO: Students inside their current, temporary classroom in Boof Louloum, Senegal. It is constructed of sticks and sheet metal with a dirt floor, which means that, during the four-month rainy season, the students can’t go to school. Team Dayā supporters are funding the construction of the community’s first permanent school building.)
A school serving grades 1 – 3 with 61 students and two teachers was established in 2025. The grade and gender breakdown is:
Grade 1:
Girls 8
Boys 13
Total 21
Grade 2 :
Girls 8
Boys 9
Total 17
Grade 3:
Girls 13
Boys 9
Total 23
The school now uses temporary structures only: one classroom built from millet stalks and pieces of sheet metal, and a second classroom in a grain bank building where the community stores its harvests. Students in grades 4 + walk to Boof Poupouye, a nearby community.
(PHOTO: All smiles. School children outside their current, temporary classroom in Boof Louloum, Senegal. Team Dayā supporters are funding the construction of the community’s first permanent school building.)
2026 Senegal Team Members
(PHOTO: Team Dayā member Heather Carver McWilliams.)
Heather Carver McWilliams. Heather Carver is chief customer officer at tvScientific by Pinterest and a board member of The Women in Programmatic Network (TWIPN), where she supports its mission to increase women’s pay, power and parity in advertising technology. Her commitment to creating opportunities extends beyond work, from running to support the MS Support Foundation in honor of her mother to joining Team Dayā to help build a school in Senegal. Married for 11 years and a mom to two boys, ages 6 and 9, Heather hopes to lead by example, mentoring others and showing her children the value of showing up, giving back and turning purpose into action. “As a former colleague, I’ve watched Jay Sears go from being a highly respected adtech executive to intentionally using his relationships, credibility, and platform to create real, lasting impact by helping build schools and expand access to education. That evolution has been incredibly motivating to me and has challenged me to think more deeply about how I can give back in a meaningful way. Team Dayā represents a rare opportunity to move beyond writing checks and instead show up, contribute directly, and be part of something tangible. Education is foundational to breaking cycles of poverty, and being able to help build a school alongside a committed community feels like a powerful way to align purpose with action. This project allows me to use my network and energy for good while supporting long-term change where it matters most.” Donate.
(PHOTO: Team Dayā member Jordan Mitchell on Friday, October 31, 2025 in Shripur Domilla, Nepal.)
Jordan Mitchell. Jordan is a founding member of Team Dayā, Inc. and an alumnus of multiple school building projects. He has spent his career across ad tech including as an SVP at IAB Tech Lab (head of consumer privacy, identity and data), VP product at Rubicon Project and founder, chairman and CEO at Others Online. “I think about the legacy I want to leave. I understand that after I’m gone, it’s not the things I have (or had) that matter; rather, it’s the respect I’ve built for myself in my community and the lives I’ve touched.” Donate.
(PHOTO: Team Dayā member Marco Sabbi.)
Marco Sabbi. Marco was introduced to Team Dayā when Isabella, his partner, joined the organization as its first executive director. He works in logistics, but his passion is global politics. “I feel touched and humbled to be able to travel halfway around the world to stand with people who are building their futures. This is something that brings us together as humanity.” Donate.
(PHOTO: Team Dayā Executive Director Isabella Winkler.)
Isabella Winkler. Isabella is excited to join the team going to build the first permanent school in Boof Louloum as Team Dayā’s first executive director. A former educator with experience in international advocacy, she knows that the most important first step to opportunity for children and the broader community is having a school. “There is something special happening here. By connecting the adtech world to a remote community in Senegal that shares the same values of education, resilience, and hard work, Team Dayā is proving that collaboration can spark generational change.” Donate.
(PHOTO: Team Dayā Founder Jay Sears working on the site of the new school in Nguiddine Keur Sara, Senegal. June 2024.)
Jay Sears. Team Dayā Founder Jay Sears started the group in 2018 with peers from the technology and advertising industries to fund the construction of primary schools in remote, rural communities in Africa, Asia and the Americas. In addition to running Team Dayā and the local community news site MyRye.com in his hometown, Jay has worked at mastercard, Rubicon Project, ContextWeb, EDGAR Online and Wolff New Media. “LET’S GO! 🧱🧱🧱” Donate.
Team Members from 2022 and 2024
Team members who worked on our Senegal projects in 2022 and 2024 include:
If you have a combination of fundraising chops, an adventurous spirit and the belief each of us has the capacity to be Building Change, get in touch with us and have a conversation.
(PHOTO: Team Dayā held its inaugural inaugural Building Change event with digital advertising pioneer and longtime Team Dayā supporter David J. Moore. Dave discussed his new book, The 24/7 CEO, in a virtual fireside chat with Netflix vice president and Team Dayā board member Nicolle Pangis.)
In our inaugural Building Change event, Digital advertising pioneer and longtime Team Dayā supporter David J. Moore discussed his new book, The 24/7 CEO, in a virtual fireside chat with Netflix vice president and Team Dayā board member Nicolle Pangis.
Dave and Nicolle shared inside stories from 24/7 Media, Xaxis and WPP, including 24/7’s journey from a $1.8 billion market capitalization through the dot-com crash and penny-stock territory to a successful $649 million acquisition. They also explored a question at the heart of Team Dayā’s work: what does Building Change take?
Just a few highlights from the conversation:
The day after 9/11, when David swam laps in an empty athletic club pool, then wrote the company a letter (see 16:23)
The WPP quarterly review where David opened with “Martin, I made a mistake,” and it wasn’t his (see 29:03)
What he’d do differently if he ran it all again (see 31:44)
Watch the full recording (just below), and if you want to see what this series supports, start at (6:25). Stay tuned for details about our next event.
Your Support & The Team
Please consider supporting Team Dayā. We cannot build these schools without your support. Example investment opportunities:
$50,000 Fund an entire school
$1,250 Paint for a school
$625 In-country mason during the entire construction of the school
$312.50 All the nails, nuts, and bolts to build a roof for the school
If you have a combination of fundraising chops, an adventurous spirit and the belief each of us has the capacity to be Building Change, get in touch with us and have a conversation.
